Advertisements and Psychology do go hand in hand. There was a time when one the advertisement folk were the kind who would laugh at the boxed theories of psychology but as the scope for advertisements came along, so came along the future prospects of the adverts. This is where psychology comes in. If the ad people know the minds of the prospective customer who will see their future ads, they can swing their minds their way. As the saying goes in hard core advertising, advertisers are psychologists. Their job is to find out what the mind will respond to so that they can tune their ads that way and hence sell more products.

One of the strongest principles used in advertisements is that of mental imagery. When we consider the idea of anything, we always refer back to the reference point of either what it looked like when we saw it last if we saw it last. Even if we can’t remember it, we usually cook up an image in our head of what it looked like.  Or if it is referred to be something like something else we saw or experienced, we compare it in our minds to that.

But we cannot paint all consumers with the same brush. They respond either through eye minds (paint immediate visual pictures), ear minds (characterize by sounds) or motor minds (characterize by moments).    

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